Your new marketing partner of magazines, newspapers, websites and cross media offers.
PubliPoste - advertising in Swiss post offices
PubliPoste
With its 1900 post offices covering the whole of Switzerland, Swiss Post has one of the world's densest networks of retail outlets. Residents of the country of every age, social and educational background and with a vast range of interests visit post offices every day. PubliPoste offers a broad portfolio of opportunities for addressing them. There are very few other places where contact with the customer is as direct as it is in a post office. This is a targeted, individual way of communicating at both regional and national levels.
Advertising channels
Counter hand-outs, posters (F4 and smaller), 4 sq. metre/43 sq. feet promotion spaces, dispenser literature, CanalPoste commercials, CanalPoste dispensers, CanalPoste sponsorship > Weather
Positioning (POS)
1,848 post offices throughout Switzerland
Coverage
PubliPoste advertising reaches nearly every single inhabited part of Switzerland. More than 70% of Swiss residents visit a post office at least once a month. Post offices are visited by some 545,000 customers every day. Annually they are frequented by 150 million private and business customers, most of whom visit their local office, where everyone knows each other
Campaign duration
Non-stop, ideally for 2 weeks or longer
Formats, volume
As per 2012 offers and rates or tailored packages
Post office customers
Post office customers constitute a representative sampling of the entire Swiss population.
Price overview
Counter hand-outs CHF 7,900 / per 10,000; annual accountig possible
F4 posters from CHF 75 / fortnight (Group 2)
Promotion spaces (4 sq. metres/43 sq. feet) from CHF 300 / day (Group 2), CHF 400 / day (Group 1)
Dispenser literature up to 250 g, CHF 46 / forthight (Group 2)
CanalPoste > national 239 POS > CHF 6 / POS / per second, fortnight
CanalPoste dispenser > 239 POS > CHF 70 / POS
CanalPoste sponsorship > Weather: 7-sec commercial / 4 weeks CHF 9,900 / min. 2,200 times
Consulting commission
10%
Download
Media data PDF