auto-illustrierte - the Swiss car magazine for horsepower aficionados and others

auto-illustrierte

Leading Swiss car magazine auto-illustrierte appears monthly on a subscription and over-the-counter basis. Tailored to the particular interests and requirements of Switzerland's car drivers. auto-illustrierte is an attracktive advertising medium capable of showcasing in an effective manner high-end brands and products. The average reader is a high-earning, high-spending male aged between 20 and 49.

Content
auto-illustrierte provides coverage of the latest news and trends in the global car market. It features new car models destined for the Swiss market on an exclusive basis and subjects relevant versions and equipment options to independent and rigorous testing. auto-illustrierte provides clear explanation of new technologies, mobility concepts and developments in the field of automotive engineering. Readers of auto-illustrierte regularly receive additional benefits in terms of coverage of key topics specials tuning, winter driving, insurance, second-user issues and the 4x4 market. All this helps make auto-illustrierte the most up-to-the-minute purchasing guide for Switzerland's drivers - one that looks fantastic and caters to the fascination of cars.

Print run
26,000 copies (15,371 copies certified in 2011 by the Swiss media research agency WEMF), German-speaking Switzerland

Language
German

Published
Monthly

Format, size
210 x 297 mm
Around 162 pages + 4 cover pages, adhesive binding

Readership/target audience
auto-illustrierte is aimed at the car driver who enjoys driving and owns one or more cars. Predominantly male, the average reader is aged between 20 and 49 and can afford to indulge his interest thanks to his above-average income. Alongside his interest in cars, he is also drawn to computers/IT technology, stocks and shares and business in general.

1/1 page, 4-colour ad
CHF 8,175 / Market CHF 6,960 (gross price)

Download
Media data PDF

Link
www.auto-illustrierte.ch

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